Press Release: Chiki Chiki Boom Boom Tropical Water Partners with Rainforest Partnership through 1% for the Planet®
(Los Angeles, CA, January 13, 2023) – Chiki Chiki Boom Boom, a tropical water beverage brand, announced it has chosen the nonprofit organization Rainforest Partnership as its primary giving partner for annual contributions through 1% for the Planet®. Rainforest Partnership is an impact-driven international nonprofit that protects standing tropical rainforests by working directly with local and indigenous peoples to create sustainable sources of income and community-led conservation projects.
Tropical rainforests make up less than three percent of the Earth's surface area, yet they are disproportionately critical to the balance and well-being of the entire planet with a crucial role in regulating global climate cycles and protecting biodiversity. Despite this outsized impact and importance, the world is losing about 10,000 acres of Amazon rainforest a day.
Chiki’s donations will support Rainforest Partnership’s projects in Ecuador, such as the “Women of the Rio Napo” project through which they partner with women of five indigenous communities along the Napo River in the Ecuadorian Amazon to support sustainable livelihoods and community-led rainforest conservation. Rainforest Partnership also supports biodiversity expeditions in little-explored areas of the Tropical Andes and supports community-led agroforestry and bio-enterprises to build economic resilience among local and indigenous rainforest communities.
“We are elated to support Rainforest Partnership, an organization that aligns with our own passion for the environment,” says Andres Izquieta, Founder/CEO of Chiki. “Their powerful, meaningful work creates tangible results for rainforests, for rainforest communities, and for the planet, and we can’t think of a better partnership.”
“Chiki Chiki Boom Boom shares our vision for protecting precious natural resources like tropical rainforests,” says Rainforest Partnership CEO Niyanta Spelman. “We are grateful for support that helps us create long-term, sustainable rainforest protection and restoration as part of our direct work with indigenous and local communities. Partnerships with purpose-driven organizations such as Chiki will accelerate the scale of impact for tropical rainforests and the entire planet."
About Chiki Chiki Boom Boom
Chiki Chiki Boom Boom is a tropical water beverage brand with Latin flavors & vibras. It is made of organic botanicals that deliver antioxidants while supporting hydration and gut health.
The brand’s slogan is “Reggaeton in a Bottle” and promotes pride in Latin culture. This ancient recipe originates from a blue zone in Ecuador, where it has been consumed for five centuries and is viewed as the fountain of youth by its locals. The botanicals are grown via methods of organic regenerative agriculture, while the other impact efforts include female farmer empowerment, water conservation, reforestation, and blockchain. Lastly, the bottle is made of 100% recycled materials.
The product is available in 4 flavors, including Classic + Lemon, Mango + Passion Fruit, Strawberry + Lemon, and Apple + Pear. Each 16-ounce bottle contains 3 grams of sugar and 20 calories.
Chiki Chiki Boom Boom Tropical Water is available for purchase at select retail locations and online. For more information, visit www.drinkchiki.com.
About Rainforest Partnership
Rainforest Partnership is an international nonprofit that protects and conserves tropical rainforests, critical assets in the climate crisis. Working directly with indigenous and local communities as guardians and economic participants, their integrated approach supports sustainable livelihoods, thriving biodiversity, and long-term forest protection. Founded in 2007, Rainforest Partnership addresses the challenge of deforestation by centering the needs and rights of those on the frontlines of rainforest protection—Indigenous peoples and local communities—to support resilient communities, preserve and regenerate ecosystems, and create long-lasting conservation impact in the Amazon and beyond.
To learn more about Rainforest Partnership, visit www.RainforestPartnership.org.
About 1% for the Planet
1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. They inspire businesses and individuals to support environmental partners through membership and everyday actions. They make environmental giving easy and effective through partnership advising, impact storytelling and third-party certification.
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, 1% for the Planet’s business members and individual members have given hundreds of millions of dollars to their approved environmental partners to date. Today, 1% for the Planet’s global network consists of thousands of businesses, individuals and environmental partners working toward a better future for all.Look for their logo to purchase for the planet, learn more and join at www.onepercentfortheplanet.org.